What Are Backlinks & Why Do They Still Matter in 2025?
If you’ve ever wondered why some websites dominate Google while others struggle to rank—despite having great content—the answer often lies…
Alireza Khosravani
Alireza Khosravani is a strategic SEO analyst with over 10 years of international experience. He works closely with businesses to uncover opportunities, refine content strategies, and make data-driven decisions that improve online visibility and performance.
SEO vs. PPC: When to Use Which
If you’re here, you’re likely stuck at a familiar crossroads: Should you invest in SEO or PPC? It’s a question…
How Search Engines Make Money: A Deep Dive into the Business Behind the Algorithms
How search engines make money? We use search engines every day, often without thinking about how they work behind the…
Why and How to Set Canonical Headers for PDF Files
If you’ve ever uploaded a PDF to your website—maybe a whitepaper, a brochure, a lead magnet, or even a printable…
The Ultimate Guide to XML Sitemaps and Robots.txt for WordPress and Other CMSs
Proper configuration of your robots.txt file and XML sitemap is fundamental for SEO, crawlability, and indexation. Whether you’re using WordPress,…
Before You Hit Publish: The No-Fluff Checklist for Google’s HCU
Let’s be real — the days of gaming the algorithm are over. With Google’s Helpful Content Update (HCU), the question…
7 Proven On-Page SEO Tactics That Actually Move the Needle for Your Rankings
SEO is full of advice, but not all of it works. The mistery of search engines remains a mistery after…
The Complete History of Google’s Search Algorithms: From PageRank to AI (2025 Update)
Google’s search engine doesn’t rely on just one algorithm—it uses thousands of interconnected systems to rank content. Yet, only a…
What is a Search Engine and How Does it Work?
That’s where we get started. To be clear, in my opinion that’s where anyone who has anything to do with…